When combining these materials with design the door to future products and solutions opens.One of the main remaining barriers is the lack of knowledge of the potential use of advanced materials in designing new products. Danish Design Centre has partnered up with FAD in Barcelona and Happy Materials in Prague on the EU-project DAMADEI – “Design and Advanced Materials As a Driver of European Innovation”. The project that runs till Ultimo October seeks to put focus on European competitiveness. It also aims to raise awareness among designers and to provide them with the appropriate experience on how to take advantage of the huge opportunities regarding these advanced materials.
In recent years advanced materials have emerged and are having a major impact on the products around us. Coming from science and technology advanced materials can outperform traditional materials as they for instance can be tougher, can withstand higher temperatures, and can be tailored into new shapes.